Roberta Roller Rabbit, an offshoot of Roberta Freymann’s namesake label, was inspired by a fable of a magical rabbit that Roberta found on a piece of discarded fabric in India. Launched in 2003, with a collection of colorful hand block printed kurtas, the relaxed, resort-inspired line has evolved into a lifestyle brand offering a plethora of products which include clothing for men, women, and children, as well as accessories and home furnishings.
In 2006, Roberta opened her first Roberta Roller Rabbit store on the Upper East Side of Manhattan. Today the new flagship can be found in Manhattan’s Tribeca neighborhood along with stores in Southampton, Palm Beach, Los Angeles, Newport Beach, Marin, Punta Del Este, Uruguay and most recently in St. Barth. Additionally, in 2009 the company launched the e-commerce site satisfying fans countrywide. The collection is also available in a host of exclusive boutiques including India Hicks’ The Sugar Mill on Harbour Island, Marcie Bond in the Bahamas, Erica Wilson on Nantucket, Katydid in Martha’s Vineyard and Castiglion Del Bosco in Montalcino, Italy.
Roberta Roller Rabbit immerses customers in a delightful world of colors, prints and textures. Each store offers a range of hand block printed pieces created and produced by Roberta with artisans in India. Graphic and floral prints are named after characters in Roberta’s life. Other wildly popular prints include monkeys, elephants and fish which capture Roberta’s love for children and complete the signature whimsical spirit that has become synonymous to the brand.